About Us.
“Ethos: The characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations.”
What does a winning work culture look, sound and feel like to an organisation? And why does it even matter?
It matters because strong work cultures have more engaged, motivated and empowered team players, who perform better, drive your business forward and stay loyal. They become an extension of your vision.
We are a group of passionate individuals who work with your team, setting them up for success.
Building Ethos is a Learning & Development Consultancy that offer unique human skills training and corporate wellness solutions, fully tailored to your organisations values. We help build a work culture where we take your corporate values off the walls and embed them into your teams behaviours. We build their ethos, their character. We do this through engaging, practical and thought provoking training sessions, designed in partnership with you and what you need to drive your business forward, through your people. By combining storytelling with real life principles, and collaborative activities grounded in experiential learning - we shift behaviours that last way beyond the session.
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Our process is collaborative: you tell us what outcome you want, and we identify the winning behaviours, and embed them in your organisation…We make these behaviours go viral! It’s about creating a tribe of activists. Top down, bottom up – irrespective of level, its about what you do day in and day out.
Why Building Ethos?
We take your corporate values off the wall and embed them into your team, building behaviours every day that collectively drive your business performance forward.
Our sessions are modern, thought-shifting and progressive. We teach principles before theory. Your learning extends beyond the office walls. Our principles will not only shift behaviours and results, but overall mental wellness at work and at home.
All of our sessions are fully tailored, not adapted to your specific business needs, making them more relevant and creating greater impact for you and your team. We can offer all solutions in both Face-to-Face and Virtual platforms.
We offer so much more beyond our workshops. We also deliver deeply impactful keynotes, mentall wellness sessions and can also facilitate your conferences and townhalls with energy, professionalism and good humour.
Our sessions are invitational: we ask you to come on this journey with us together – no judgment and no arrogance, encouraging your team to buy-in and fully immerse themselves with our deeply researched content and discussions.
Guarantee value or your money back! No excuses. We will hold the mirror up to your team, and are fully accountable in holding it up to ourselves. We hold ourselves up to very high standards and are fully dedicated to being of service to our clients.
“Danos’ energy and ability to connect with people are second to none. His impact extends beyond his sessions – a total catalyst for culture and organisational change”
Natalie Jackson, Samsonite Travel Retail Distribution Partner MEA.
Meet The Team.
Danos Parpotta.
Danos is a dynamic speaker, renowned for energizing and connecting with his audience. Praised by Natalie Jackson from Samsonite for sparking cultural and organizational transformation, he excels at fostering inclusive spaces where individuals excel and feel valued.
With a passion for personal growth, Danos is adept at guiding emerging leaders from individualism to a team-centric mindset, emphasizing integrity, respect, and empathy. He equally assists seasoned executives in adapting to diverse, multigenerational teams.
He champions the idea that prioritizing core values cultivates a community-driven workplace, yielding sustainable success. As a seasoned facilitator and storyteller, Danos crafts impactful, relatable learning experiences, leveraging over two decades in Automotive Sales & Leadership to enrich his sessions with practical insights.
Danos is dedicated to continuous self-improvement, maintaining relevance and humility in his approach to instigating positive change.
Expertise in Workplace Culture Transformation, Leadership, Certified Lumina Spark Coach, Corporate Coaching, Sales & Negotiation, Customer Service Excellence, Cultural Awareness, Communicating with Impact, Presentation Skills, Diversity & Inclusion, and Emotional Intelligence distinguishes his portfolio.
Bibi Sheikh.
Bibi, an ANLP accredited Executive Coach, Facilitator, and Speaker, has profoundly impacted clients professionally, as highlighted by the transformations recognized by line managers at Mastercard. With over two decades of experience, including significant roles in HR at Clifford Chance LLP in London and the Middle East, Bibi specializes in leadership and organizational development with a keen focus on behavioural and cultural change.
Her coaching methodology integrates NLP and HR expertise, enabling clients to gain deep self-understanding and to navigate personal triggers, patterns, and resources. This approach facilitates optimal functioning, reflection, growth, and a heightened sense of belief, capability, and impact.
In the organizational domain, Bibi's expertise is instrumental in driving HR strategies, handling restructures, change management, engagement, performance, diversity, inclusion, and gender balance, all aiming to foster a healthier, motivated work culture that boosts productivity and profitability. Bibi is known for her supportive yet challenging coaching style and excels in assisting clients to alter limiting behavioural patterns.
Her areas of specialty encompass Senior Executive Coaching, empowerment of Women in Business, Leadership & Management training, 360 feedback mechanisms, Intercultural Intelligence, and Human Skills Workshops.
Victor Sosanya.
Victor is an energising facilitator and storyteller, celebrated for bringing clarity, confidence and curiosity into every room he enters. His work spans the UK, US, Europe, Asia and the Middle East, guiding early‑career talent, senior managers and global teams through leadership, resilience, communication and personal brand development.
As a founder of Valuable Community, Victor leads programmes that strengthen social capital and career mobility for diverse professionals. He brings the same spirit into his corporate work, designing high‑impact experiences for organisations such as Deutsche Bank, Barclays, SAP, and DLA Piper.
Victor is known for transforming behavioural science into playful, practical tools that teams can apply instantly. Whether he’s coaching future‑leaders through feedback conversations or reshaping approaches to multigenerational collaboration, he creates psychologically safe spaces where people stretch, reflect and thrive.
Victor continues to expand his craft with humility and momentum, bringing heart, humour and high‑performance energy to every session.
His areas of expertise include Leadership, Resilience & Wellbeing, Personal Branding, High‑Impact Communication, Career Acceleration, Decision‑Making, Multigenerational Collaboration, DEI & Allyship, Early Careers Development, Behavioural Science for Teams.
Sharara Al Ali.
Sharara brings over 20 years of broad experience in business leadership training, executive coaching, and emotional intelligence across various organizational sectors. Her expertise spans emotional intelligence, NLP, behaviour management, and organizational psychology.
Designing and conducting programs on a range of topics—from women's leadership and business management to stress and change management—she has empowered individuals in one of the world's largest international companies. This role allowed her to hone her skills in communication, problem-solving, adaptability, and organization through interactions with a culturally diverse workforce.
Committed to the growth of learning cultures in organizations, Sharara is dedicated to enhancing employee satisfaction and career development as a means to improve business efficacy.
Her areas of specialization include Emotional Intelligence, Leadership & Development, Diversity & Inclusion, Women's Leadership Development, Public Speaking, Change Management, Customer Experience, Stress Management, Communication Skills, and Organizational Development.
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Peter Drummond.
Peter is a seasoned training consultant with over two decades of leadership experience spanning the UK and UAE. His career journey, rooted in Banking, Insurance, and Education—has seen him thrive as both a senior executive and a successful entrepreneur, giving him a rare blend of strategic insight and hands-on business acumen.
With a deep understanding of the challenges faced by professionals at every level, from frontline employees to C-suite leaders, Peter brings a uniquely empathetic and results-oriented approach to learning. His ability to connect across hierarchies and industries makes him a trusted facilitator for organizations seeking meaningful, lasting impact.
Peter has delivered training across a wide spectrum of sectors including FMCG, Healthcare, Automotive, Retail, Manufacturing, and Logistics. His sessions are known for being dynamic, collaborative, and grounded in real-world relevance. He uses storytelling, interactive exercises, and practical tools to ensure participants are not just informed…but inspired towards lasting behavioural change.
Our Services
Coporate values should exist in the halls, and not on the walls
Leading Others.
“The most effective leadership today isn’t about technical expertise and having all the answers. Its about being human, showing vulnerability, connecting with people, and being able to unleash their potential.” – Harvard Business Review
Leading Others is a collection of programmes to help build authentic leaders! All programmes focus on new principles of leadership. What are the characteristics required to lead a team to success? How do you build trust? How do you motivate your team? Having the courage and vision to lead is something that we celebrate throughout these programmes. Old theory, created in the 60’s baby boomer generation, unfortunately doesn’t make the cut here. These programmes are progressive.
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All our programmes are tailoured to your business needs. So please feel free to reach out and let's dicuss how we can help create the perfect outline for your business.
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Available Programmes:
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Authentic Leadership
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Building a Winning Culture
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High-Performing Teams
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Leadership Teambuilding with MTa Insights
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Coaching Others
Human Skills.
There is nothing soft about soft skills training. Dealing with conflict, emotional control, influencing and assertiveness all require human skills and deep empathy for others. Are there members of your team that have difficulty in remaining calm, navigating tough conversations and being assertive? Don’t worry – we've got you!
These programmes are designed to give your team the understanding of the importance of effective communication in both life and the workplace. Why does this matter?
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It matters because according to a recent report by McKinsey, well-connected and communicative teams increase productivity by 20-25%, and 97% of employees believe that communication impacts their task efficiency on a daily basis. In the same report, effective communication also helps business retain their top talent! So it is extremely important.
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Available Programmes:
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Presenting with Passion & Purpose
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Public Speaking Mastery
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Navigating Conflict with Assertiveness
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Principles of Effective Communication
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Cultural Awareness
Ground-Up Collection.
Our fast-paced culture results in people working hard, meeting tight deadlines, managing work relationships and staying constantly connected through mobile devices. But this pace can lead to stress and burnout.
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The world is not how we used to know it. We are forced to find new skills to cope with this agile, fast paced and stressful environment. These thought shifting sessions will help your team build more resilience, work interdependantly, and stick together when the tide rises.
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Resilience is associated with greater job satisfaction, work happiness, organizational commitment and employee engagement.
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Raising resilience contributes to improved self-esteem, sense of control over life events, sense of purpose in life and improved employee interpersonal relationships.
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Employers reap the rewards of increased productivity.
The following programmes are the building blocks for success in modern organisations. Happy, motivated and engaged employees will improve your business performance. We increase their self-esteem, self-worth, self-love, self respect from the ground up!
Available Programs:
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Understanding Self (Emotional Intelligence)
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Rising Strong - Bouncing Back from Adversity
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Cultivating Atomic Habits
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Managing Self (Time & Stress Management)
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Driving Sales Forward.
This programme leans in on over 20+ years experience in the Automotive Sales Industry, as we explore sales psychology, shopper behaviour and understanding customer needs. Most importantly, we transform selling from order taking, to consultation through value selling. Value selling allows you to build brand loyalty, sell profitably and serve your clients in the best possible way.
This programme also highlights the importance of human principles to build the individuals skills necessary to succeed in a competitive market.
The result: increased profitability, higher conversion and most importantly, increased customer retention!
Sell products that do not come back….to customers that do!
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Available Programmes:
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Sales Excellence
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Key Account Management
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Prospecting with Purpose
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Closing Skills
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Principles of Negotiation.
Most people don’t like negotiations. From a psychological perspective, the main reason is because we don’t like it when people say no, or have a difference of opinion to that of our own. Our survival instincts immediately kick in and we lose emotional control. The result: a hostile disagreement and deadlock. In these sessions, we explore the psychology behind negotiations and we build the behaviours required to encourage collaboration. We also look at the skills and techniques of the best negotiators and we work with your team, using highly participative role plays to help them understand the importance of planning and cultivating a win: win mentality to drive your business forward. These programmes supports the learner with ‘in-session’ feedback and post course development plans to ensure future growth and success.
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Available Programs:
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Negotiating with Customers
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Negotiating for Influence
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What is RTT? Click here to find out more
​Corporate Mental Wellness with Rapid Transformational Therapy (RTT) ©
In a recent employee wellbeing study 2020, of British adults in employment – a staggering 79% commonly experience work-related stress. This is 20% higher than 2018's findings. Does your organisation have the tools to help? Our sessions allow your employees to be heard, and transformed. Become an authentic employer of choice with life changing support for your team!
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Rapid transformational Therapy (RTT) © is Marisa Peers highly successful method of hypnotherapy and has helped thousands of people worldwide to successfully overcome their issues.
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RTT is a scientific hybrid therapy that incorporates the most effective components of:
Hypnotherapy
Neuro Linguistic Programming (NLP)
Cognitive Behaviour Therapy(CBT)
Psychotherapy
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Marisa created RTT over a 30 year career and she has numerous awards including:
Voted #1 therapist by Tattler magazine
5 Stevie Awards
3 International Business Awards
Fellow of the National College of Psychotherapists
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Key Offerings We help employees and clients to be free from the following:
Work Related Imposter Syndrome
Anxiety
Lack of Motivation
Procrastination
Phobias
Sleep issues
Typically RTT will resolve issues in 1-3 sessions as RTT gets to the root cause and eradicates those beliefs that no longer serve.
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Reach Out.
Do you have a particular challenge you’re trying to deal with? Contact us today and let us help you.
Tel: +971 56 224 7564